Measure
Stay up to date with market trends in your category and quantify the impact of your business decisions on the market.
Key Capabilities
Comprehensive Market Analysis
The measure module will provide you with everything you need to assess the impact of business strategy on the market, monitor competitive activity, and help you find your next insight.
Identify Dynamic Changes
Use our Trends dashboard to find periods of dynamic change in the market and our Geo Summary to hone in on where these changes are taking place.
Visualize & Summarize KPIs
After focusing your analysis on a specific time and region, leverage our Retailer Summary and Category & Brand Summary tools to produce easily digestible visualizations and summarize KPIs.
Guide Your Next Steps
Finally, the Business Summary tool will point you to the next step in your analysis by quantifying the impact of changes in assortment, pricing and inventory on the market.
Available Dashboards
Business Summary
Provides detail on how inventory, price and assortment changes drive market shifts. This dashboard will guide you to the best optimization tool to sharpen your insights further.
Retailer Summary
Our flagship dashboard for visualizing share changes across retailers - use this dashboard to understand channel dynamics and how they change year over year and period over period.
Geo Summary & Optimizer
Provides a Geographic performance breakdown, highlighting location-based insights using easily digestible tables and interactive heat maps. Use this dashboard to find regional opportunities and compare competitive performance across states.
Category & Brand Summary
Breaks down category and brand share shifts in an easily digestible table that highlights year over year changes across categories and brands.
Trends
Identify market share shifts over time at the category, brand and retailer level to guide analytics through the rest of the platform.