Trends
Identify market share shifts over time at the category, brand and retailer level to guide analytics through the rest of the platform.
Trends Basics
How to Read
This dashboard is highly flexible; all configurations display changes of a given metric over time. It shows how a given brand, retailer, or category is performing relative to the market.
How to Use
Use this dashboard to find the high-level trends you want to capitalize on in the market. This is also a great dashboard to inspire you to dive deeper into the Datavations suite of tools, learn about the opportunities to alleviate retailer pain points, and identify where to invest further as a manufacturer. Filter for specific regions or item attributes to identify opportunities to alleviate retailer pain points and drive growth for your brand.
Key Metrics
$ Sales Share & Unit Sales Share
Measures market share across retailers, brands and categories.