New and Discontinued SKUs
Understand what is driving growth when new SKUs enter, and old SKUs leave your category. Track when and where new SKUs are entering the market and quickly respond with targeted promotions for competitive items. Evaluate the performance of a new SKUs feature set to inform your own product development strategy.
New and Discontinued SKUs Basics
How to Read
Track new product launches and discontinuations, and gauge their performance. This dashboard highlights new SKUs entering the market and tracks their entrance across KPIs.
How to Use
Monitor competitor innovation cycles to time your own product launches strategically. Identify which new products are gaining traction quickly to inform defensive strategies. Track the historical performance of discontinued products and use them as a benchmark for the performance of new SKUs.
Key Metrics
Starting Month/Week
When the New SKU appears on the shelf.
Last Month/Week
When the Discontinued SKU left the Market
Monthly/Weekly Units on Hand
The Avg Units on Hand for the product during the time period
Methodology: Sum of Units on Hand / Length of time in Stock
Case Studies
Recommended Next Steps
Attribute Trends
See which product attributes are featured in new launches to understand where category innovation is headed.
Trends
Correlate new SKU launches with market share shifts to measure competitive impact.
Assortment Summary
Understand how new launches and discontinuations affect overall category assortment health.